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INTERVIEW WITH STYLE MAVEN SASHA MAKSUTENKO

Originally published on All Gussied Up.

Sasha Maksutenko and I met at a mutual friend’s housewarming party, and we instantly clicked over our mutual love of fashion and experience with blogging. Every woman deserves to feel empowered with their own personal style, and Sasha is an expert at making women feel their best with her personalized styling services and vintage jewelry collection. The Sasha Maks Vintage Collection  encompasses the glamour, fantasy and originality of costume jewels of the twentieth century with a focus on Pop and Mod baubles of the 60s and 70s. I am so excited to be interviewing Sasha today on how she started her jewelry business to which celeb’s closet she wouldn’t mind raiding!

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Tell me about yourself and your career so far, how did you become a fashion stylist and start your vintage jewelry company?

SM: I’ve been collecting vintage costume jewelry for at least 10 years. I started off as a mid-century design dealer, and began paying attention to jewelry while on the hunt for  vintage treasures. Eventually, I switched to jewelry exclusively and first started selling at trunk shows and then online. I launched my e-boutique Sasha Maks Vintage in 2009 and started my personal style blog in 2013. Styled by Sasha Maks came about later that year and was an outgrowth of my jewelry business. I began styling local designer’s fashion shows and personal styling followed that.

What has been the most rewarding experience thus far in your career?

SM: In terms of jewelry it’s finding amazing creations by designers I admire like Dior, Lanvin, and Paco Rabanne. As far as personal styling it’s the look on my client’s face when they discover how good they can look, the confidence it engenders, and just the pure joy they experience from fashion.
And overall the opportunity to meet other creatives and entrepreneurs and work on fun collabs.

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How do you choose what looks work for each individual styling client?

SM: There’s a very thorough questionnaire that my clients fill out followed by a phone consult and often after that, a closet audit. This gives me a deep understanding of what their needs are, the challenges they have with style and fashion, and what they want to accomplish. By choosing pieces that flatter a particular body type and being a thorough editor of what stays in the closet and what needs to be purchased, my clients gain invaluable knowledge they can apply in the future.

What is your favorite Fall 2015 fashion trend?

SM: I like the fact that there are so many diverse trends now, nothing is really dominating. Pick and choose from the decade that appeal to you, the 70s, 80s, and 90s all had a big presence on the catwalk. Conjure up your own idea of dressing.  What speaks to my sensibility is the woman on Gucci’s Fall ‘15 runway by Alessandro Michelle, in first collection for the house, the looks are eclectic, gender-neutral, very vintagy. Which is catnip for me. Since I wear a lot of vintage clothes and like to mix things up. The collection has no overt sexuality, just a very modern approach to style. And the Vetements Fall ‘15 collection is all about reinterpreted basics in skewed proportions and oversized outerwear, tuned into what’s happening on the streets of Paris now.

If you could choose a celebrity closet to shop in, who’s would it be and why?

SM: Ha! I would love that! It would be quite a few.  Here are some who come to mind right now, all women who have an original sense of style.
Caroline de Maigret, French model and music producer – love all the masculine elements in her wardrobe, that only make her more devastatingly feminine.
Charlotte Gainsbourg, French actress and singer (and celebrity royalty in France) – has a very sophisticated edge. And like Caroline de Maigret she obviously styles herself, nothing is forced, her style is authentic and has a spontaneous quality. Maja Wyh, German blogger, has the oversized and layered looks down! Stop it Right Now blogger, Jayne Min, laid back LA tomboy who effortlessly rocks next level statement pieces like they are wardrobe basics.

If you could see any woman wearing your beautiful pieces, who would it be?

SM: Really anyone who falls in love with a piece and has a blast wearing it. If you mean who in the public eye, then why not all the women mentioned above!

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Are there any fun projects that you have coming up?

SM: I’m going ahead with a big project. I’m rebranding by bringing together my jewelry and styling websites under one name, Sasha Maks. it will be much easier for me to manage them in one place instead of going back and forth. It’s going to be a lot of work, but I think it will be worth it in the end. So right now, I’m excited about designing a new logo and just giving everything a revamp.

 

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Looking to revamp your closet and step up your style game in 2015?  Contact Styled by Sasha Maks at info@styledbysashamaks and let’s get started.
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EASY SPRING STYLE: LBD + DENIM

LBD and denim jacket

Originally published on Urban Darling.

An LBD is an obvious wardrobe essential, easy to dress up or down, and one of my fave is this vintage silk jersey dress with a turquoise floral trim, lending it a Pucciesque vibe. A denim jacket is another piece no modern closet can go without. To glam it up, just add statement jewelry, in this case arabesque shoulder dusters and chunky oval link bracelet.

How do you like to style your fave LBD? Please share in the comments.
XO Sasha

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Photography by Jennymay Villarete
Jacket, Levi’s (similar here)
Dress, Vintage, (similar here)
Shoes, Stuart Weitzman, (similar here)
Bag, See by Chloe (similar here)
Earrings, Karl Lagerfeld,  Sasha Maks Vintage, contact info@sashamaksvintage.com
Bracelet, Sasha Maks Vintage, contact info@sashamaksvintage.com

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LOLITA FASHION

Girl in a Fashion World has the scoop on the sub-culture of Japanese Lolita fashion that’s now spreading around the world.

 

I just saw a video from Refinery 29 where a host, Asha Leo, goes to Netherlands to explore Lolita Fashion- a fashion that first originated in Japan and is now taking over the world. Asha makes surprising discoveries about Lolita fashion subculture in…

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MARSALA: 2015 COLOR OF THE YEAR TOP PICKS

Marsala: Color of the Year
Pantone’s
color of the year for 2015 is a universally flattering red-brown shade–Marsala. The  earthy wine hue deemed versatile and sultry, but subtle by Pantone’s color experts is a departure from last year’s intense Radiant Orchid.

Pair this sexy shade with neutrals like khaki, navy, and black,  contrast with mustard or orange, and wear with metallics for a dose of glam. Read the rest of this post on Urban Darling.

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SCARLETT SMITH: CULOTTES CHIC

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I had the pleasure of first wearing Amanda Scarlett Smith’s  Folded Wing dress for a post in INSPIRARE magazine in October, see the post here.  The Spring/Summer 2015 “Reflective Tranquility”  collection awes with its understated and powerful silhouettes.

For a second look for my blog,  I was immediately drawn to one of my favorite articles of clothing, that I always find in vintage shops–culottes. It’s great to see them on the runways again! The FiSF’s designer’s version is high-waisted and minimalist. Paired with a silk top based on a circle the effect is severe and elegant.

The ideal accessory for such an ensemble is an oversized architectural pendant necklace by  the one and only Lanvin. It reinforces the clean lines of the set, and introduces a doze of bold ornament.
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Top: Scarlett Smith (similar here and here) / Culottes: Scarlett Smith (similar here and here / Shoes: Martha Davis (here and here) / Purse: Rebecca Minkoff (similar here and here) / Necklace: Sasha Maks Vintage/Lanvin  (similar here and here) / Ring: personal collection (similar here).

Photographed by Jennymay Vilarette

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KICKING IT ON THE BIG ISLAND

White T shirt, jeans and ChucksIt was time for a much needed getaway. I’m not a big fan of the sun and beach variety of vacation, I prefer to discover what a more urban trip has to offer. But if it’s time to relax and unplug nothing beats the Hawaiian Islands.Having traveled to Honolulu before and while remembering it as beautiful, it was also crowded and commercial. So when an opportunity arose to see another kind of Hawaii, I could not resist and spent a week on the Big Island, traipsing the golden sand beaches (and black and green ones), swimming in the clear, turquoise waters, and enjoying local seafood delicacies like poke and a surprise discovery that chocolate covered squid is delish. Yeah sounds like a total cliche, but when it’s this good,  I’ll take it!

One day,  I took a break from diligently working on my tan and sipping on a Lava Flow and explored the Big Island by taking an 11 hour bus tour around the whole isle (Hawaii is twice as big as all the other Hawaiin islands put together). From discovering how the super charged Kona coffee is grown (the ripe “cherries” are hand-picked several times a year, hence it’s one of the most expensive in the world) to visiting a lave tube and waterfalls, one of my fave places besides the Mauna Loa volcano (one reason I chose this island was for the moon like landscape created by eruptions), was visiting a black sand beach. The picture perfect lily pond across from it proved the obvious choice for a quick ootd shoot.

It actually took me awhile to figure out to wear for such a long day. Luckily one can never go wrong with classic basics.  A pair of (just so distressed) blue jeans, a white drapy T, and my newly acquired Chucks ( my first pair and I love them!)  proved the ideal ensemble. A couple of chunky vintage gold tone bracelets and my 70s Gucci shades where the perfect extras to elevate the vacay casual look.

What’s your fallback vacation outfit? Please share in the comments.
xx Sasha
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T-Shirt, James Perse here (similar here & here) / Jeans, Zara (similar here and here) // Shoes, Converse here (similar here and here) /Wide cuff, personal collection (similar here and here) / Gold tone link bracelet, personal colection (similar here and here) / Sunglasses, vintage Gucci, (similar here and here).

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TOP 5 FOOD STORE EDITORIALS

Strut your (fashion) stuff in the food isle. Get inspired by these chic-at-the-supermarket editorials!

Do you remember Rihanna and Kendall Jenner strutting the runway at Chanel’s fashion show with a backdrop of food shelves? An unusual backdrop for a fashion show but not for fashion editorials. The colorful aisles of supermarkets are featured in…

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TRENDY MONDAYS: EUROPEAN CHIC IN SAN FRANCISCO

 

IMG_1500Trendy Mondays, a new boutique located off of Union Square, is the vision of co-founders CFO Maria Del Puy and CEO Monica Espina, to bring new European designers to San Francisco.
See the rest of the post on Urban Darling.

www.trendymondays.com. 565 Sutter St, 415.318.6520.

 

 

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FALL FASHION STATEMENT: COZY FALL KNITS

Cozy knits for fall
See my picks for fall’s stylish and cozy knits for fall on Urban Darling.

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FALL TREND: THE SIXTIES

Screen shot 2014-09-03 at 8.32.49 PMSee my  60s inspired picks for fall on Urban Darling’s blog.

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