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Originally published on All Gussied Up.
Sasha Maksutenko and I met at a mutual friend’s housewarming party, and we instantly clicked over our mutual love of fashion and experience with blogging. Every woman deserves to feel empowered with their own personal style, and Sasha is an expert at making women feel their best with her personalized styling services and vintage jewelry collection. The Sasha Maks Vintage Collection encompasses the glamour, fantasy and originality of costume jewels of the twentieth century with a focus on Pop and Mod baubles of the 60s and 70s. I am so excited to be interviewing Sasha today on how she started her jewelry business to which celeb’s closet she wouldn’t mind raiding!
Tell me about yourself and your career so far, how did you become a fashion stylist and start your vintage jewelry company?
SM: I’ve been collecting vintage costume jewelry for at least 10 years. I started off as a mid-century design dealer, and began paying attention to jewelry while on the hunt for vintage treasures. Eventually, I switched to jewelry exclusively and first started selling at trunk shows and then online. I launched my e-boutique Sasha Maks Vintage in 2009 and started my personal style blog in 2013. Styled by Sasha Maks came about later that year and was an outgrowth of my jewelry business. I began styling local designer’s fashion shows and personal styling followed that.
What has been the most rewarding experience thus far in your career?
SM: In terms of jewelry it’s finding amazing creations by designers I admire like Dior, Lanvin, and Paco Rabanne. As far as personal styling it’s the look on my client’s face when they discover how good they can look, the confidence it engenders, and just the pure joy they experience from fashion.
And overall the opportunity to meet other creatives and entrepreneurs and work on fun collabs.
How do you choose what looks work for each individual styling client?
SM: There’s a very thorough questionnaire that my clients fill out followed by a phone consult and often after that, a closet audit. This gives me a deep understanding of what their needs are, the challenges they have with style and fashion, and what they want to accomplish. By choosing pieces that flatter a particular body type and being a thorough editor of what stays in the closet and what needs to be purchased, my clients gain invaluable knowledge they can apply in the future.
What is your favorite Fall 2015 fashion trend?
SM: I like the fact that there are so many diverse trends now, nothing is really dominating. Pick and choose from the decade that appeal to you, the 70s, 80s, and 90s all had a big presence on the catwalk. Conjure up your own idea of dressing. What speaks to my sensibility is the woman on Gucci’s Fall ‘15 runway by Alessandro Michelle, in first collection for the house, the looks are eclectic, gender-neutral, very vintagy. Which is catnip for me. Since I wear a lot of vintage clothes and like to mix things up. The collection has no overt sexuality, just a very modern approach to style. And the Vetements Fall ‘15 collection is all about reinterpreted basics in skewed proportions and oversized outerwear, tuned into what’s happening on the streets of Paris now.
If you could choose a celebrity closet to shop in, who’s would it be and why?
SM: Ha! I would love that! It would be quite a few. Here are some who come to mind right now, all women who have an original sense of style.
Caroline de Maigret, French model and music producer – love all the masculine elements in her wardrobe, that only make her more devastatingly feminine.
Charlotte Gainsbourg, French actress and singer (and celebrity royalty in France) – has a very sophisticated edge. And like Caroline de Maigret she obviously styles herself, nothing is forced, her style is authentic and has a spontaneous quality. Maja Wyh, German blogger, has the oversized and layered looks down! Stop it Right Now blogger, Jayne Min, laid back LA tomboy who effortlessly rocks next level statement pieces like they are wardrobe basics.
If you could see any woman wearing your beautiful pieces, who would it be?
SM: Really anyone who falls in love with a piece and has a blast wearing it. If you mean who in the public eye, then why not all the women mentioned above!
Are there any fun projects that you have coming up?
SM: I’m going ahead with a big project. I’m rebranding by bringing together my jewelry and styling websites under one name, Sasha Maks. it will be much easier for me to manage them in one place instead of going back and forth. It’s going to be a lot of work, but I think it will be worth it in the end. So right now, I’m excited about designing a new logo and just giving everything a revamp.
As Gala season is quickly approaching we begin to hear the tapping of the little voice inside …..what to wear…what to wear?
Join us for a Sunday afternoon of bubbles while viewing gowns surrounded by fabulous company.
Enjoy a glamorous old Hollywood inspired boutique and find a unique vintage bauble by sasha maks vintage.0 comments on this article
Join us for chic Spring Style Event
Hosted by Closet 1951!
Step into the new season with bold must-have vintage costume jewels by Dior, Kenneth Lane, and Givenchy.
Turn heads in luxe boho earrings, make an impression in a on-trend graphic choker.
Sasha Maks Vintage offers the perfect baubles for every occasion.
1951 Union Street
San Francisco, CA 94123
Discover one the best designer consignment boutiques in SF. Shop luxury and designer consignment by such brands as Chanel, Valentino, Gucci, Theory, DVF, and
Alice + Olivia.
Bubbly + bites
Join an Instagram contest at the event and win!
1.Follow Sasha Maks Vintage, Closet1951, Beauty Company and Ziesche Modern Apothecary on Instagram.
2.Take a picture at the event
3.Upload the picture using the hashtags #sashmaksvintage #closet1951 #beautycompanysf #ziesche
4. We will review the entries and choose 3 winners based on originality and photo quality
Four winners will receive a 1hr Styled by Sasha Maks personal styling session (valued at $135), or $100 gift certificate from Closet 1951, or a month of unlimited Airbrush Tanning from Beauty Company (valued at $170), or a gift basket from Ziesche Modern Apothecary (Bath & Body wash, Lotion and Scrub valued at $70).
Recently, I was interviewed by a dear friend and longtime client, Maria Favata, of the Glamourist. We chatted about style, fashion, and jewelry. Maria and I are both obsessed with fashion, and she is the owner of an enviable collection of vintage gowns and cocktail dresses. It was a blast to talk with her and I’m looking for future collabs to come!
Originally published in the Glamourist.
I recently interviewed our new Contributing Editor, Sasha Maksutenko. Sasha has incredible, chic taste and is a very talented stylist. She is the owner of Sasha Maks Vintage and Styled by Sasha Maks, both based in San Francisco, CA.
Sasha and I covered a wide range of topics from fall / winter trends to how to develop your own personal style.
Glamourist: Sasha, what was on your shopping list for winter?
Sasha: I got a pair of Lugmainline OTK boots I’ve been eyeing for awhile from Stuart Weitzman. They keep me warm, and lend an edge to more feminine pieces and make everything look sleek and chic. I loved the poncho trend from 2014 Fall runways–Burberry’s where my favorites. Last time I wore one, I was around 9 years old. It was a hand knit by my mom, I loved it! I found a vintage wool/angora blend from Turkey from the 80s., that I’m wearing over a short camel coat and over tunic dresses. Now, I’m on the hunt for vintage oversized sweaters, a shearling jacket and a robe coat.
Glamourist: I love vintage, too. But why do you gravitate towards vintage?
Sasha: Most of everything you see on the runway or in stores—it’s all been done before. I find that vintage from the 60s and 70s, these are my go-to fashion eras, fits me really well and I love the colors and fabrics. I also like the fact that no one else will have it. I’ve been buying vintage for so many years—it’s part of who I am. I was buying vintage clothes before I started buying vintage jewelry and launched my e-boutique. Also, it’s just really fun to find things at vintage stores and fleas markets, it’s like a treasure hunt. You never know what you will find and have to keep an open mind.
Glamourist: In terms of accessories, what are you liking right now?
Sasha: Belts for sure. They are really prominent right now. Belts are a really nice piece to incorporate into your wardrobe: skinny, medium, wide. All different types of styles. Vintage chain belts, anything with embellishment – you can make those new again. I recently found a rare, drop-dead Kenneth Jay Lane rhinestone belt from the 60s, it’s very ornate but the colors are understated.
Kenneth Jay Lane rhinestone belt from the 60s
And a statement bag. I just snagged one on sale, a gigantic patent leather tote from Maje in a gorgeous oxblood.
Glamourist: What’s a new trend that you are dying to try?
Sasha: I was intrigued by the single earring trend that was all over the Fall 2014 runways: Celine, Isabel Marant, and Louis Vuitton. Now, I’m inspired by the mismatched earring trend on the Spring 2015 catwalks. I think this one will be easier to pull off, and fun to play with!
Glamourist: Sasha—what’s the trick to wearing vintage in a modern way?
Sasha: I really think it comes down to how you put it together, which is the essence of style—that magic.
I would also stick to classic silhouettes like an a-line, a sheath, a maxi dress. Focus on good quality fabrics and flattering colors. And make sure whatever you are wearing fits properly—which is the key to looking good in general.
Glamourist: Sasha—I love the way you layer your vintage jewelry. You never look overdone—what’s your secret?
Sasha: You should balance your jewelry with your outfit and, I might add, hair and make-up. If you wear a really ornate piece of jewelry, don’t do a lot of layering. If you wear a statement shoe, maybe wear more subtle jewelry. That said, it’s always fun to experiment, sometimes an over-the-top look can really work. It pays to play–inevitably you will discover a combination that shouldn’t make sense, but does when all the disparate elements come together. I think that’s how true individual style can be achieved. You have to be willing to take a risk and feel confident pulling it off.
Yours truly in a modern tuxedo look by Styled by Sasha Maks
Glamourist: What are the three key pieces every woman should have in her wardrobe?
Sasha: Definitely a good blazer. I always tell my clients to buy a blazer that you can wear for a lot of different occasions. Over a cocktail dress or with boyfriend jeans. Maybe a little over-sized, masculine. Look for simple lines, good quality fabric.
Another piece: a good bag. Good quality leather, minimal hardware, strong lines. For me, I tend to gravitate toward a larger bag for day, a tote or a satchel, since I tend to carry a scarf or a pair of heels if I’m going out later.
Then I would say a statement piece of jewelry, like an over-size pendant or a wide cuff or a knuckle duster. I would get a statement piece for that particular woman’s personality: cool rock chick, classic, etc. That could become your signature piece.
Lanvin Modernist Necklace 1970s
Glamourist: What are one or two things that people could do that would make an quick improvement to their look?
Sasha: Find a good tailor and to make sure your clothes fit properly. This will make you look 100% better. And this relates to the previous answer. Find a signature piece whether accessory or clothing and make it yours.
Glamourist: What would you say to people who say that they don’t know their style?
Sasha: It’s really about educating yourself. There are so many resources out there. Get some fashion magazine subscriptions, follow street style blogs. I would start a Pinterest board and pin images that you like. Also, find a muse—someone whose style you admire and can emulate. It will soon become obvious that you have opinions and preferences and once you have the basics down, you can start on creating your own unique look.
Glamourist: Who is your muse?
Sasha: Caroline De Maigret. She’s a model in Paris and a music producer. She adds masculine touches to her style, which I love. Sexy as hell in a men’s shirt and masculine blazer. She never looks over-done. She’s beautiful and just looks liker herself: sexy, fun, and laid-back.
Glamourist: What’s your favorite part of the styling process?
Sasha: I really enjoy the purge. Getting rid of what doesn’t work, what isn’t flattering, etc. I love the editing process and getting down to the bare minimum, having an essential, but smaller selection. Followed by a marathon shopping session to add what’s missing!
For personal styling services visit Styled by Sasha Maks or contact info@styledbysashamaks0 comments on this article
Join Sasha Maks Vintage, Saturday, December 20th from 10-3:30 pm for an Outdoor Trunk sale featuring local artist, crafts, fashion, jewelry, and a few other great gift ideas. There will be some chill out spaces, music and a food truck. All this loveliness will all take place in the newly opened Annie Street Plaza, (bet. New Montgomery & 3rd St. and Market & Mission). Enjoy 20% of on all jewelry by Sasha Maks Vintage.
See the Facebook invitation here.
Nothing gives me more joy then finding that spectacular piece of vintage costume jewelry for my e-boutique. This year I made a major score when I found a Kenneth Jay Lane filigree rhinestone belt set with subtle, smoky, and aurora borealis stones. It’s a rare find and is more then a piece of jewelry it’s an object be admired and treasured. Another fantastic find was of a more bohemian vibe–an artisanal faux baroque multi-strand stunner with sterling charms and clear glass cabochons inlaid with shell. What I like about both pieces is that the opulence is tempered by a subtle color palette.
Read the rest of this post on Urban Darling.