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MADD ABOUT FASHION

MADDAboutFashion_NoRSVP-Edit 4 7 2017 2 (1)

Indulge your taste for fashion, exquisite lingerie, statement vintage jewels, and natural skincare
and benefit the mission of MADD.

Featuring five local women-owned businesses
Sasha Maks Vintage

Lia Larrea
Evgenia Lingerie
Ziesche Modern Apothecary
WearMahsa

Find our more about  MADD’s mission to end drunk and drugged driving here.
Purchase tickets here.

#MaddAboutFashion #WomenEntrepreneurs

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SPRING FLING SHOPPING EVENT

Spring Fling Pop Up

We are excited to see you Saturday, 3:00pm-7:00pm at the Fashion Incubator at Macy’s!

Please RVSP here.

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SPRING MINI MARKET

Spring Mini Market invite

Update your spring season from a selection of fashion, jewelry, beauty, and handbags from local vendors.
Shop statement costume jewels from Sasha Maks Vintage, organic skincare from Ziesche Modern Apothecary, chic handbags and fine jewelry from Cake, and women’s fashion from up-and-coming designer Kajan Cake.RSVP: here
 #springminimarket
www.sashamaksvintage.com
www.therealcake.com
www. kajancake.com
www.ziescheusa
www.mvartistry.com.au
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TOKYO GAMINE: IN PARALLEL

Tokyo Gamine couture collection

I met, Yuka Uehara, at an intimate presentation of her couture collection at Atelier Emmanuel in San Francisco. Wearing a hand-painted, fit and flare dress made of foam cotton, she struck me as a cross between a manga heroine and a Japanese Anna Karina. Drawn to her vibrancy and openness, I wanted to find out more about how she came to launch her line Tokyo Gamine in 2015. The dresses possess a fairy-tale quality–a very sophisticated, urbane, cinematic fairy-tale. The body is de-emphasized by employing sculptural shapes, color blocking, and volume.

Yuka grew up in Tokyo and was raised by her grandmother, she painted and wrote stories. While she went on to study medicine, Yuka eventually took a job with her father, a film director, that led to designing costumes for film.

An excerpt from the program of Tokyo Gamine’s grand debut of the Parallel collection held in November in San Francisco states, “Fashion is art, art makes us who we are.” I couldn’t agree more!

True to her roots in film, the collection was presented by professional dancers choreographed collaboratively with the designer. Read on for the interview and see a selection of the Parallel collection by visiting Manika Jewelry boutique.
XO Sasha

Tokyo Gamine couture collection

Sasha: Tell me a little bit about your background. How did you choose to be a fashion designer? Where did you go to school?

Yuka:  I did not have any formal training to be a fashion designer. I grew up in a very creative family, and was surrounded by stories, so I think because of that it makes me unique as a designer. I am very interested in the impact and the message of a certain look and design. How they make us feel. For me it is a journey and a growing experience.

Sasha: You have just launched your couture collection, Parallel. Tell me about the collection, the inspiration behind it. You like to use atypical models. Tell me about your approach to casting dancers to present your collection.

Yuka: Couture to me is very personal, and I wanted it to be personal. I wanted the garment to support, inspire and empower the heroine or the individual who is wearing my collection. That is why to tell a story with dancers and actors was very important. I wanted to bring out the individual’s internal power via my fashion. I wanted a chemistry between my piece and the person who is wearing them.

Tokyo Gamine couture collection


Sasha
: How does the design process start for you? What inspires you? Who are you style muses, past and present?

Yuka: To feel inspired, I have to feel happy and excited. It could be taking a trip to Paris and Florence, it could be taking a stroll to the museum, and some days it could simply be something I am doing in the middle of a ballet class. Every day is so different, and I love the fact that I actually have no idea what will inspire me next, how I will feel. I like the unexpected, uncertainties, they challenge your creativity, and allow you to make your version of this world a beautiful place for you.
I love beautiful things, people, and I surround myself with them. It’s not simply a style, it’s their story, their history, things they do, things they don’t do, what makes them happy, what makes them sad, their inner strength and beauty. I love people, and I like to study and observe them. My muses are my friends, who I share deep connections with, who inspire me and give me strength.
Tokyo Gamine couture collection

Sasha: Your father is a film maker, and you’re very familiar with that industry, does that influence your design process? I think I see the influence in your model castings and presenting your collection through movement, story, and dance.

Yuka: Very much so. I think deep down I am an actress who happened to became really aware of how appearance could have a vast impact in our life, and I feel very fortunate to have the ability to create these looks. I grew up seeing a lot of the struggle my father had during his acting career. And I think one of my objectives in my design is I want people who wear my designs to feel happy, bold, and confident in themselves, and feel powerful to say and do things that they always wanted to say and do. And movements are critical because it is our movements that makes us unique, and I want to really emphasize that in my work. We all differ in our movements and what makes the piece unique and personal is who are wearing them. The interaction between the piece and the individual is unique. It really brings my work to life, and nothing truly makes me happier than watching it when it all happens.
Tokyo Gamine couture collection

Sasha: How old where you when you first became aware of fashion and style? What is your first memory of fashion?

Yuka: When I was 21. I remember, I just left my fellowship at  National Institutes of Health in Bethesda, Maryland. I was a complete mess, t-shirts and jeans. I came to a realization that a career in science is not I wanted to do at the time. So came back to Tokyo, met up with my father. We were having dinner and suddenly, my father said to me, we need to do something about the way you dress. Lol. I think that was the first time I became aware of fashion.
Tokyo Gamine couture collection

Sasha: Who do you see wearing your collection? Who is the Tokyo Gamine woman?

Yuka: I see someone who wants to make a statement about who they are. Tokyo Gamine woman is strong and bold, but who is also feminine at the same time. It is a balance of strength and vulnerability, which I find most attractive in a human being.

Sasha: You’re a self described gamine. What are you essential wardrobe and accessories pieces?

Yuka: I dress very simply. I love effortless chic. My essential wardrobe pieces  are a one-piece, colorful tights, a comfortable flat or oxford. Perhaps a statement purse or handbag, and sunglasses. I like anything that takes me less than five minutes to get ready.

Tokyo Gamine couture collection

Sasha: Which current and past designers inform your work? Who do you admire in the world of fashion now?

Yuka: In the past I liked Givenchy, Valentino, Comme des Garçons, Dolce & Gabbana. I think what I wear probably has some impact in the way I create my work. Currently, I am not sure. I am at a point in my creativity and growth, that I try to put myself in a different category. I don’t know where it will lead me yet, but I hope it will eventually lead me to where I want to be.

Sasha: I’m excited to hear what’s next for you? Where do you see your brand a year from now, five years from now?

Yuka: World domination. (haha I am not kidding :P ). I see it evolving more and more into a lifestyle brand.

 Photography by Jennymay Villarete

Yuka: Earrings, Sasha Maks Vintage, Trifari, here / Bracelet, Sasha Maks Vintage, here
Sasha: Earrings, Sasha Maks Vintage, Karl Lagerfeld, here /  Rhinestone ring, Sasha Maks Vintage, here / Atom cocktail ring,  contact info@sashamaksvintage.com

 Like Sasha Maks Vintage on Facebook and follow on Instagram and Pinterest.
Sign up for news on latest arrivals and upcoming events here.

Define you personal style and become your most fashionable self.  Contact Styled by Sasha Maks at info@styledbysashamaksor a complimentary style consultation.

Like Styled by Sasha Maks on Facebook.

 

 

 

 

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‘TIS THE SEASON TO GET STYLED

Fall Shopping

Love shopping for my clients at Bloomingdale’s for their amazing selection of brands and exclusive collections! I found these gorg pieces and more for one of my clients yesterday.

To schedule your shopping or styling session contact Styled by Sasha Maks, info@styledbysashamaks.com, and enjoy a special holiday promotion.

*Book a 12hr in-person styling or in-person shopping package for $960 or a 9hr in-person styling or in-person shopping package for $720 (that’s $80/hr).

*Book a 6 hr in-person styling or in-person shopping package for $540 ($90/hr).

*Terms: The package has to be payed in full and can be used in 3hr sessions at any time. The promotional price expires December 31, 2015.

Like Sasha Maks Vintage on Facebook and follow on Instagram and Pinterest.
Sign up for news on latest arrivals and upcoming events here.

Define you personal style and become your most fashionable self.  Contact Styled by Sasha Maks at info@styledbysashamaksor a complimentary style consultation.

Like Styled by Sasha Maks on Facebook.

 

 

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HAPPY THANKSGIVING VINTAGE LOVERS!

Happy Thanksgiving

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FALL 2015 TREND GUIDE

FALL TRENDS RUNWAY EDIT

 

Fall is a fashionista’s most anticipated season. It’s obvious why – there are more clothes to wear and get creative with!
The fall season is rich with style possibilities. Which silhouettes, colors, and accessories will you be wearing this fall? Read on to learn about my six favorite runway trends, then shop the links below, and let me know which are your most coveted styles.

XO Sasha

Boho Maxi Dress
The ’70s continued to be a big presence on the fall catwalk. I was especially taken with the maximalist maxis as seen on the runways at Valentino, Zimmermman and Etro. Versatile enough for brunch or after-hours, finish with a saddle bag for day and temper with sturdy boots for evening.

Victorian
Spotted on the catwalks at Givenchy, (Ricardo Tisci described the collection as “Victorian-chola girl.”), Altuzarra, and Rodarte, the high elaborate necklines, lace, and embroidery bring high romance and girlish chic to fall style. One of my favorite trends, it’s best introduced in small doses to your wardrobe. For weekends, pair a high neck delicate blouse with your fave denim, for work, wear with streamlined pieces like a midi skirt and ankle boots.

Statement Earrings
Big, sparkly earrings popped up on numerous runways, among them Miu Miu, Tibi, and, Balenciaga. This is another big favorite! Personally, I have not worn earrings on a regular basis for years, but have started to bring them back to my everyday look, and it’s the easiest way to make a big impact. If you dare, try the single earring trend or rock a mismatched pair.

Plaid

A crisp, bold classic that’s worth coming back to, shown at  Chanel, Alexander Wang, and 3.1 Phillip Lim. Go grungy for the weekend in a buffalo plaid shirt and boyfriend jeans, or opt for a polished tartan black and white coat for the office.

High-Waisted
Update your low-rise (if you still wear them, they are way past their expiration date) and mid-rise jeans and pants with a high-waist style. Seen at Isabel Marant, Rodarte, and Jason Wu, the look is elegant and will show off your waist and elongate the leg line. Tuck your tops in, and emphasize the waist further with a sleek belt.

Chunky Boots
Shown on the runways at Balenciaga, Wes Gordon, and, Marc by Marc Jacobs. I love a trend that allows me to stay comfortable all day! Wear with something sexy or ladylike for contrast.

Like Sasha Maks Vintage on Facebook and follow on Instagram and Pinterest.
Sign up for news on latest arrivals and upcoming events here.

Looking to revamp your closet and step up your style game in 2015?  Contact Styled by Sasha Maks at info@styledbysashamaks and let’s get started.
Like Styled by Sasha Maks on Facebook.

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INTERVIEW WITH STYLE MAVEN SASHA MAKSUTENKO

Originally published on All Gussied Up.

Sasha Maksutenko and I met at a mutual friend’s housewarming party, and we instantly clicked over our mutual love of fashion and experience with blogging. Every woman deserves to feel empowered with their own personal style, and Sasha is an expert at making women feel their best with her personalized styling services and vintage jewelry collection. The Sasha Maks Vintage Collection  encompasses the glamour, fantasy and originality of costume jewels of the twentieth century with a focus on Pop and Mod baubles of the 60s and 70s. I am so excited to be interviewing Sasha today on how she started her jewelry business to which celeb’s closet she wouldn’t mind raiding!

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Tell me about yourself and your career so far, how did you become a fashion stylist and start your vintage jewelry company?

SM: I’ve been collecting vintage costume jewelry for at least 10 years. I started off as a mid-century design dealer, and began paying attention to jewelry while on the hunt for  vintage treasures. Eventually, I switched to jewelry exclusively and first started selling at trunk shows and then online. I launched my e-boutique Sasha Maks Vintage in 2009 and started my personal style blog in 2013. Styled by Sasha Maks came about later that year and was an outgrowth of my jewelry business. I began styling local designer’s fashion shows and personal styling followed that.

What has been the most rewarding experience thus far in your career?

SM: In terms of jewelry it’s finding amazing creations by designers I admire like Dior, Lanvin, and Paco Rabanne. As far as personal styling it’s the look on my client’s face when they discover how good they can look, the confidence it engenders, and just the pure joy they experience from fashion.
And overall the opportunity to meet other creatives and entrepreneurs and work on fun collabs.

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How do you choose what looks work for each individual styling client?

SM: There’s a very thorough questionnaire that my clients fill out followed by a phone consult and often after that, a closet audit. This gives me a deep understanding of what their needs are, the challenges they have with style and fashion, and what they want to accomplish. By choosing pieces that flatter a particular body type and being a thorough editor of what stays in the closet and what needs to be purchased, my clients gain invaluable knowledge they can apply in the future.

What is your favorite Fall 2015 fashion trend?

SM: I like the fact that there are so many diverse trends now, nothing is really dominating. Pick and choose from the decade that appeal to you, the 70s, 80s, and 90s all had a big presence on the catwalk. Conjure up your own idea of dressing.  What speaks to my sensibility is the woman on Gucci’s Fall ‘15 runway by Alessandro Michelle, in first collection for the house, the looks are eclectic, gender-neutral, very vintagy. Which is catnip for me. Since I wear a lot of vintage clothes and like to mix things up. The collection has no overt sexuality, just a very modern approach to style. And the Vetements Fall ‘15 collection is all about reinterpreted basics in skewed proportions and oversized outerwear, tuned into what’s happening on the streets of Paris now.

If you could choose a celebrity closet to shop in, who’s would it be and why?

SM: Ha! I would love that! It would be quite a few.  Here are some who come to mind right now, all women who have an original sense of style.
Caroline de Maigret, French model and music producer – love all the masculine elements in her wardrobe, that only make her more devastatingly feminine.
Charlotte Gainsbourg, French actress and singer (and celebrity royalty in France) – has a very sophisticated edge. And like Caroline de Maigret she obviously styles herself, nothing is forced, her style is authentic and has a spontaneous quality. Maja Wyh, German blogger, has the oversized and layered looks down! Stop it Right Now blogger, Jayne Min, laid back LA tomboy who effortlessly rocks next level statement pieces like they are wardrobe basics.

If you could see any woman wearing your beautiful pieces, who would it be?

SM: Really anyone who falls in love with a piece and has a blast wearing it. If you mean who in the public eye, then why not all the women mentioned above!

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Are there any fun projects that you have coming up?

SM: I’m going ahead with a big project. I’m rebranding by bringing together my jewelry and styling websites under one name, Sasha Maks. it will be much easier for me to manage them in one place instead of going back and forth. It’s going to be a lot of work, but I think it will be worth it in the end. So right now, I’m excited about designing a new logo and just giving everything a revamp.

 

Like Sasha Maks Vintage on Facebook and follow on Instagram and Pinterest.
Sign up for news on latest arrivals and upcoming events here.

Looking to revamp your closet and step up your style game in 2015?  Contact Styled by Sasha Maks at info@styledbysashamaks and let’s get started.
Like Styled by Sasha Maks on Facebook.

 

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MARKA COMMUNICATIONS: A NEW FASHION PR COMPANY

Lynn Merrill of Marka Communications

Lynn Merrill, who you may know from All Gussied Up, a fashion, beauty and lifestyle blog, has launched  her fashion PR and Marketing firm, Marka Communications. I’ve been looking for someone to help me with both my companies (going between two websites, and two Facebooks,  planning events can make a girl’s head spin ) and the poised and gracious Lynn was the right fit.  This girl knows how to throw a fun beauty and fashion event and as a fellow bloggerista,  and I felt  she has a unique understanding of my concerns and challenges.

I’m happy to report I’m on way to a major re-brand with Marka Communications help! Read on for my interview with Lynn for inspiration on being successful as a beauty, fashion, or lifestyle brand.
xo Sasha

Lynn Merrill in Sasha Maks Vintage

I styled Lynn’s boho poncho with two necklaces, a pedant with a floral motif overlay and a a glass bead and shell necklace. A pair of bracelets lend a pop of color.

Sasha: You recently launched your marketing and PR agency, Marka Communications. How did you start your career in the industry?

Lynn: In college, I wanted to be an OBGYN and was a Psychology major while taking Pre-Med classes. At any rate, my love for writing surpassed my love for medicine, which led me to my first internship working in marketing and PR upon graduation.I moved up in the PR career world, and discovered new ways to leverage a love for writing and relationship building. Fashion has always been one of my biggest interests, so it was only natural for me to marry the two and start my own fashion PR & marketing firm.

 Sasha: Tell me about blog, All Gussied Up, and your new YouTube Channel.

 Lynn: I have been blogging since 2009, and it is one of my favorite things to do. I love sharing my outfits, beauty tips and tricks, and travel/lifestyle tips as those topics are interesting to me. I am passionate about creating a beautiful life; it is something that you curate within your surroundings, in how you style your outfit to food presentation. I love reading other blogs on these topics, so it was fitting that I started my own way back when!

 I’ve been watching YouTube videos for years and had been wanting to get in on the action but was feeling too shy to do so until recently. I see so many talented women on YouTube get bashed, and I was scared to put myself out there. But I did it, and the response has been great so far! YouTube is such a great way to connect on a more personal level which is why I love it so much.

 

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 Sasha: Do you think your experience as a blogger gives you an edge in delivering results to your clients?

 Lynn: Absolutely. I have worked with bloggers for years, and having those established relationships certainly gives my firm an edge. Working with bloggers is one of the most fun aspects of my job because every blogger has a unique outlook, personality, and style to gain inspiration from.

 Sasha: Is there a particular kind of brand or company you specialize in?

 Lynn: I work with fashion, beauty, health, and lifestyle brands because I have extensive experience in those areas, as well as an interest in all of those areas. My first PR job after my internship was with a fashion brand (who I still work with today) and it didn’t feel like work to me. That’s why I love who I work with and love what I do!

Lynn Merrill of Marka Communications in Sasha Maks Vintage

More is more. Lynn rocks an artisanal pearl, crystal cabochon and sterling necklace by Som’s with an embellished top.

 Sasha: Where do you see your company in a year or two?

Lynn: I see Marka flourishing two years from now. I would love to be working with all of the niche areas that I specialize in, hopefully even playing off of each other for extra brand exposure.

Sasha: What is are the three most important strategies a new company should adopt to succeed?
Lynn:

  1. Do what you love (and what you’re good at). Usually these two follow each other.

  2. Stay organized. I write everything down and use a task management system called Asana. It certainly keeps me sane!

  3. Be open to change. This is an especially relevant concept to keep in mind for those who run an online business. The internet and social media trends are always changing, and rolling with those changes is key.

Sasha: Which trends from Fall 2015 will you be showcasing on your blog and YouTube channel?

Lynn: Fall is my favorite time of the year fashion-wise, so I am very excited to share my favorite trends and styling outfits for Fall on my blog and on YouTube. Right now I’m loving the cape trend, print mixing, and the Victorian trend.

Sasha: How would you describe your personal style?

Lynn: My personal style is a mixture of ladylike and edgy, however it is always evolving. I love mixing super girly pieces with a dash of edge, like a flouncy skirt with a leather jacket or a menswear inspired look with a giant statement necklace and stilettos.

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GOWNS, BAUBLES AND BUBBLES

Gowns, Baubles and Bubbly Trunk Show

As Gala season is quickly approaching we begin to hear the tapping of the little voice inside …..what to wear…what to wear?

Join us for a Sunday afternoon of bubbles while viewing gowns surrounded by fabulous company.

Enjoy a glamorous old Hollywood inspired boutique and find a  unique vintage bauble by sasha maks vintage.

RSVP: here

sashamaksvintage.com
hellogorgeoussf.com

Like Sasha Maks Vintage on Facebook and follow on Instagram and Pinterest.
Sign up for news on latest arrivals and upcoming events here.

Looking to revamp your closet and step up your style game in 2015?
Contact  Styled by Sasha Maks at info@styledbysashamaks and let’s get started.
Like Styled by Sasha Maks on Facebook.

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