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MARKA COMMUNICATIONS: A NEW FASHION PR COMPANY

Lynn Merrill of Marka Communications

Lynn Merrill, who you may know from All Gussied Up, a fashion, beauty and lifestyle blog, has launched  her fashion PR and Marketing firm, Marka Communications. I’ve been looking for someone to help me with both my companies (going between two websites, and two Facebooks,  planning events can make a girl’s head spin ) and the poised and gracious Lynn was the right fit.  This girl knows how to throw a fun beauty and fashion event and as a fellow bloggerista, I felt  she has a unique understanding of my concerns and challenges.

I’m happy to report I’m on way to a major re-brand with Marka Communications help! Read on for my interview with Lynn for inspiration on being successful as a beauty, fashion, or lifestyle brand
xo Sasha

Lynn Merrill in Sasha Maks Vintage

I styled Lynn’s boho poncho with two necklaces, a pedant with a floral motif overlay and a a glass bead and shell necklace. A pair of bracelets lend a pop of color.

Sasha: You recently launched your marketing and PR agency, Marka Communications. How did you start your career in the industry?

Lynn: In college, I wanted to be an OBGYN and was a Psychology major while taking Pre-Med classes. At any rate, my love for writing surpassed my love for medicine, which led me to my first internship working in marketing and PR upon graduation.I moved up in the PR career world, and discovered new ways to leverage a love for writing and relationship building. Fashion has always been one of my biggest interests, so it was only natural for me to marry the two and start my own fashion PR & marketing firm.

 Sasha: Tell me about blog, All Gussied Up, and your new YouTube Channel.

 Lynn: I have been blogging since 2009, and it is one of my favorite things to do. I love sharing my outfits, beauty tips and tricks, and travel/lifestyle tips as those topics are interesting to me. I am passionate about creating a beautiful life; it is something that you curate within your surroundings, in how you style your outfit to food presentation. I love reading other blogs on these topics, so it was fitting that I started my own way back when!

 I’ve been watching YouTube videos for years and had been wanting to get in on the action but was feeling too shy to do so until recently. I see so many talented women on YouTube get bashed, and I was scared to put myself out there. But I did it, and the response has been great so far! YouTube is such a great way to connect on a more personal level which is why I love it so much.

 

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 Sasha: Do you think your experience as a blogger gives you an edge in delivering results to your clients?

 Lynn: Absolutely. I have worked with bloggers for years, and having those established relationships certainly gives my firm an edge. Working with bloggers is one of the most fun aspects of my job because every blogger has a unique outlook, personality, and style to gain inspiration from.

 Sasha: Is there a particular kind of brand or company you specialize in?

 Lynn: I work with fashion, beauty, health, and lifestyle brands because I have extensive experience in those areas, as well as an interest in all of those areas. My first PR job after my internship was with a fashion brand (who I still work with today) and it didn’t feel like work to me. That’s why I love who I work with and love what I do!

Lynn Merrill of Marka Communications in Sasha Maks Vintage

More is more. Lynn rocks an artisanal pearl, crystal cabochon and sterling necklace by Som’s with an embellished top.

 Sasha: Where do you see your company in a year or two?

Lynn: I see Marka flourishing two years from now. I would love to be working with all of the niche areas that I specialize in, hopefully even playing off of each other for extra brand exposure.

Sasha: What is are the three most important strategies a new company should adopt to succeed?
Lynn:

  1. Do what you love (and what you’re good at). Usually these two follow each other.

  2. Stay organized. I write everything down and use a task management system called Asana. It certainly keeps me sane!

  3. Be open to change. This is an especially relevant concept to keep in mind for those who run an online business. The internet and social media trends are always changing, and rolling with those changes is key.

Sasha: Which trends from Fall 2015 will you be showcasing on your blog and YouTube channel?

Lynn: Fall is my favorite time of the year fashion-wise, so I am very excited to share my favorite trends and styling outfits for Fall on my blog and on YouTube. Right now I’m loving the cape trend, print mixing, and the Victorian trend.

Sasha: How would you describe your personal style?

Lynn: My personal style is a mixture of ladylike and edgy, however it is always evolving. I love mixing super girly pieces with a dash of edge, like a flouncy skirt with a leather jacket or a menswear inspired look with a giant statement necklace and stilettos.

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HOW TO WEAR: HIGH-RISE BOYFRIEND JEANS

Mom jeans and cropped jacket.

Recently I wrote about the demise of skinny jeans, and I as I leave skinnies behind (for now) I’m rocking the high-rise, relaxed leg silhouette. (To get inspo on how to cuff your jeans check out Who What Wear).
As always, keep proportion in mind and balance a looser cut on the bottom with a cropped style on top.

To elevate a well loved pair of denim, amp up your accessories game. I recently added this drop-dead gorgeous cuff by Dominique Aurenties (whose pedigree includes work at Dior and Givenchy, and whose nature inspired creations where sold at Bergdorf Goodman, Neiman Marcus and I.Magnin) to my vintage jewelry collection. It’s hand cast wreath design is regal and earthy. Don’t save your statement pieces for a special night out, I prefer the contrast of over-the-top bijoux with an everyday casual look.

My fave kitten heel boots and a vintage cylinder bag complete this late summer retro ensemble (San Francisco nights get pretty chilly).

How do you dress up your denim? Please share in the comments.
XO Sasha

Mom jeans and cropped jacket.Mom jeans and cropped jacket.Mom jeans and cropped jacket.Mom jeans and cropped jacket.

Photography by Jennymay Villarete

Blazer, vintage (similar here) / Top, The Factory (similar here) /Jeans, vintage Levi’s  (similar here) / Booties, old (similar here) / Bag, vintage (similar here ) / Bracelet, Dominique Aurientis Sasha Maks Vintage, contact info@sashamaksvintage.com (similar here) / Earrings, Sasha Maks Vintage, contact info@sashamaksvintage.com (similar here).

Like Sasha Maks Vintage on Facebook and follow on Instagram and Pinterest.
Sign up for news on latest arrivals and upcoming events here.

Looking to revamp your closet and step up your style game in 2015?  Contact Styled by Sasha Maks at info@styledbysashamaks and let’s get started.
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Fashionable Summer Soirée

Fashionable Summer Soiree

Join Sasha Maks Vintage and LiveLoveModa for a Fashionable Summer Soirée at the glam Kanpai Lounge at the Nikko.

Thursday, August 27th
6pm – 9pm
RSVP: here

Kanpai Lounge
Hotel Nikko
222 Mason Street
San Francisco, CA 94102

*Shop luxe vintage jewels and trendy frocks
*Enjoy yum bites and sips from the Kanpai Lounge
*Model for Pacifica Gallery, Bradley Wittke Photography​
*Enter to win a 1hr personal styling session (valued at $135) from Styled by Sasha Maks
*Enjoy a sample of dry shampoo from Ziesche Modern Apothecary

Like Sasha Maks Vintage on Facebook and follow on Instagram and Pinterest.
Sign up for news on latest arrivals and upcoming events here.

Looking to revamp your closet and step up your style game in 2015?
Contact  Styled by Sasha Maks at info@styledbysashamaks and let’s get started.
Like Styled by Sasha Maks on Facebook.

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GOWNS, BAUBLES AND BUBBLES

Gowns, Baubles and Bubbly Trunk Show

As Gala season is quickly approaching we begin to hear the tapping of the little voice inside …..what to wear…what to wear?

Join us for a Sunday afternoon of bubbles while viewing gowns surrounded by fabulous company.

Enjoy a glamorous old Hollywood inspired boutique and find a  unique vintage bauble by sasha maks vintage.

RSVP: here

sashamaksvintage.com
hellogorgeoussf.com

Like Sasha Maks Vintage on Facebook and follow on Instagram and Pinterest.
Sign up for news on latest arrivals and upcoming events here.

Looking to revamp your closet and step up your style game in 2015?
Contact  Styled by Sasha Maks at info@styledbysashamaks and let’s get started.
Like Styled by Sasha Maks on Facebook.

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LWD: SHIRTDRESS + PLATFORMS SNEAKERS

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A shirtdress is on my list of a well-rounded wardrobe, and I often recommend my clients add it to their dress rotation, (see my post on 6 essential summer dress styles here). While traveling in LA recently I picked a crisp white version at Cos in Beverly Hills. Please, please can SF get their own Cos soon! The Swedish brand is stocked with minimalist, chic pieces ideal for creating a daily uniform of updated classics.

The dress is a blank canvas that can be styled to read sporty, business, or even sexy, (just leave a few buttons open to let a black lacy bra peak out, and wear strappy heels).
I opted for platform sneaks in a dark flora print for a casual chic look. And added gold-tone star drop earrings and a glass cabochon white and black link bracelet to lend a subtle glamour to the clean cut-classic borrowed-from-the-boys style.

How will you style a shirtdress for summer? Please comment below.
XO Sasha

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Photography by Jennymay Villarete

Dress, Cos here, (similar here) / Shoes, Dolce Vita here (similar here) / / Bag, See by Chloe (similar here ) / Bracelet, Vintage, Sasha Maks Vintage, contact info@sashamaksvintage.com / Earrings, Sasha Maks Vintage, contact info@sashamaksvintage.com

Like Sasha Maks Vintage on Facebook and follow on Instagram and Pinterest.
Sign up for news on latest arrivals and upcoming events here.

Looking to revamp your closet and step up your style game in 2015?  Contact Styled by Sasha Maks at info@styledbysashamaks and let’s get started.
Like Styled by Sasha Maks on Facebook.

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STATEMENT MAXI DRESS: COMING UP POPPIES

Flower print maxi dress

Finding this vintage YSL jacket was a major coup. I love its utilitarian design, it’s a hero piece that can be paired with almost anything in my closet. And the burnt terracotta hue is truly unique! I’ve been wearing it primarily with all white ensembles, and at the last minute before this shoot threw it on over a maxi dress with an blown-up poppy flower print (this design would be fantastic as a print). I loved the combination both  are statement pieces but because each is spare in its line, I think they work together quite well.

I accessorized with a mix of bracelets in metal, wood and enamel. I wanted to complete the look with something around the face, but none of the earrings I tried seemed right. So I chose a vintage fascinator, the texture of the clustered beads has an organic aspect and echos the  flower motif of the dress. To ground this look I chose a wide strapped sandal.

Often my fave looks come together when trying new combinations on a whim.
XO Sasha

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Photography by Jennymay Villarete

Jacket, Vintage YSL (similar here) / Dress, Vintage (similar here) / Shoes, Zara here (similar here) / / Bag, Scabby Robot ( here ) / Bracelets, Vintage, Sasha Maks Vintage, contact info@sashamaksvintage.com

Like Sasha Maks Vintage on Facebook and follow on Instagram and Pinterest.
Sign up for news on latest arrivals and upcoming events here.

Looking to revamp your closet and step up your style game in 2015?  Contact Styled by Sasha Maks at info@styledbysashamaks and let’s get started.
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SUMMER EDIT: SLIP DRESS + SLEEVELESS BLAZER

Summer Edit: Slip Dress + Sleeveless BlazerDress: Ralph Lauren | Blazer: Iris and Ink Skye | Necklace: Sasha Maks Vintage | Shoes: Aquazzura | Bag: The Row

My fave looks for a stylish summer are effortless, chic, with an eye toward the trends.  Two weeks ago I wrote about the six essential dress styles for summer and this week I show how I would style one of them.

I see my warm temps uniform as the perfect slinky slip dress, paired with a sleeveless blazer for a dose of sophistication, and a block heel sandal I an walk in all day.  Add an artfully mixed armful of bangles or a statement choker and this minimalist chic look will see me from 9 to 9 through the summer.

Share your go-to stylish summer looks in the comments.
XO Sasha

Like Sasha Maks Vintage on Facebook and follow on Instagram and Pinterest.
Sign up for news on latest arrivals and upcoming events here.

Looking to revamp your closet and step up your style game in 2015?  Contact Styled by Sasha Maks at info@styledbysashamaks and let’s get started.
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MOVE OVER SKINNY JEANS: THE NEW SILHOUETTE EDIT

MOVE OVER SKINNY JEANS: THE HIGH-RISE STYLE EDIT

While my devotion to the skinny jeans has been formidable, lately I’ve been jonesing to expand my denim style palette. And I’ve added the boyfriend, and the high rise flares to my rotation. Recently,  I was fortunate to find two pairs of 9os Levi’s. They cinch me at near my true waist and have a slouchy fit from the hip down. Similar in fit to the mom style jeans all over street style blogs, these jeans have a wider leg.

Whatever the nomenclature–brother jean or high-rise boyfriend–it’s a much called for break from the tyranny of the sleek, hug-every-curve skinnies. Instead of  overemphasizing your bum, these styles will let you rediscover your waist, and lend an insouciant charm in their slouchy appeal. Check out my picks below and get ready for refresh your jeans wardrobe.

Read the rest of this post on Urban Darling.

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SUMMER DRESSES: 6 ESSENTIAL STYLES

 

Summer Dresses: 6 Essential Styles

 

What I love about summer is the ease of dressing, and one of the most chic ways to achieve it is by throwing on a dress. I’ve chosen six styles that will have all your sartorial trends covered during the warmer temps–the minimalist shirt dress, the gypset maxi, the 90s inspired slip dress, the retro shift, the sophisticated denim dress, and the effortless LWD (the little white dress). And by changing out a few accessories these versatile frocks will take you from day-to-night.

With so many different styles on offer you’re bound to find the perfect one, or two this summer!
XO Sasha

Like Sasha Maks Vintage on Facebook and follow on Instagram and Pinterest.
Sign up for news on latest arrivals and upcoming events here.

Looking to revamp your closet and step up your style game in 2015?  Contact Styled by Sasha Maks at info@styledbysashamaks and let’s get started.
Like Styled by Sasha Maks on Facebook.

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MINI BAG SPRING PICKS

MINI BAG SPRING PICKS

While I love a large satchel, hobo or tote bag,  that offers the opportunity to haul your entire life around and be prepared for anything, the weight does get cumbersome, and I have the shoulder pain to prove it.

That’s why I’ve been delighted to see the mini bag trend going strong. The scaled down versions of our favorite bags offer the opportunity to assess what’s really essential to take with you. Do I need 3 lipsticks and 2 glosses? Probably not.  That’s why I’m embracing the mini bag trend and editing the contents of my bag without mercy. From buckets to satchels to flap bags, there’s a style for every taste. See my fave chic picks for spring below.

XO Sasha

Read the rest of this blog on Urban Darling.

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